Top 5 iOS Beauty Retail Apps in Australia: Q1 2022 Performance

In Q1 2022, the top 5 beauty retail apps on the iOS platform in Australia showed varying performance trends in terms of downloads, weekly revenue, and active users. Data from Sensor Tower provides a detailed look into these metrics.

Sephora - Beauty Shopping saw a fluctuating trend in weekly downloads, starting at 5.1K in late December and dropping to 2.8K by early January. Downloads then stabilized around 2.5K to 3.5K throughout the quarter. Active users started at 16.6K and showed a gradual decline, stabilizing around 13K to 14K towards the end of March.

MECCA - Beauty Shopping experienced a steady download rate, beginning at 3.3K in late December and ending at 2.2K by the end of March. Active users remained relatively stable, starting at 14.8K in early January and peaking at 16K by the end of the quarter.

Adore Beauty | Shop Beauty Now had a lower download rate compared to other apps, ranging from 600 to 1.2K throughout the quarter. Downloads peaked at 1.2K in the week of March 21.

Think Dirty – Shop Clean exhibited a modest download trend, starting at 698 in the first week of January and gradually decreasing to 195 by the end of March. Active users started at 6.2K and decreased steadily to about 5.2K by the end of the quarter. The app saw a brief revenue spike of $67 in late January.

FOREO For You showed the lowest download numbers among the top 5, starting at 636 in late December and dropping to 173 by the end of March. Active users decreased from 1K to around 579 over the same period.

These insights, sourced from Sensor Tower, provide an overview of how each app performed in terms of user engagement and downloads. For more detailed analytics and insights, visit Sensor Tower.